Adoption of payments banks: a grounded theory approach

نویسندگان

چکیده

Payments banks came into existence in India 2015 when the Reserve Bank of awarded licenses to eleven applicants set up these specifically further financial inclusion by providing small savings accounts and facilitating payments remittances financially excluded population. As March 2020, only six were operative not very successful, both from profitability customer growth perspectives. This article seeks understand reason for taking off as envisaged. Attributing this primarily low adoption segments, study uses a grounded theory approach based on data collected interviews target groups managers at some banks. The primary factors contributing segments studied here, namely migrant labor vendors, have been identified lack awareness, trust perceived need their products/services. These arise due inconsistencies between business model design nature audience. discusses managerial policy implications conclusions.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Institutionalism in Strategic Structural Plans (A Grounded Theory Approach)

Nowadays, planning is no longer considered merely a scientific and technical career nor agovernment responsibity. It rather functions as a bridge connecting the planners to institutional changes. In otherwords, the planning theory does not develop in a social, economic and political vacuum, but is formulated byindividuals in social situations with the aim of clarifying the enviroment recommendi...

متن کامل

Stock Price Momentum Modeling: A Grounded Theory Approach

Recently, understanding the anomalies in financial markets have severely chal-lenged the efficient market hypothesis (EMH). The price momentum is one of the anomalies described as the unexplained short-term return by Fama and French (1996). The present research strives for modeling the price momentum of winner stock in the Iranian capital market. The grounded theory method was used to explain t...

متن کامل

Adoption of Semantic Web from the perspective of technology innovation: A grounded theory approach

This paper examines the factors that affect the adoption and diffusion of the Semantic Web by using a grounded theory approach. Grounded theory, a qualitative research methodology, is appropriate to achieve this, because the Semantic Web is currently at an early introduction stage. Data was gathered through in-depth interviews with fifteen informants from user organizations adopted the Semantic...

متن کامل

The Essential Prerequisites of Agile Transition and Adoption: a Grounded Theory Approach

Prevalence of Agile methods in software companies is increasing dramatically. Software companies need to employ these methods to overcome the inherent challenges of traditional methods. However, transitioning to Agile approach is a topic of debate and there is no unique and well-defined transition model or framework yet. Although some research studies have addressed barriers and strengths behin...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Financial Services Marketing

سال: 2022

ISSN: ['1363-0539', '1479-1846']

DOI: https://doi.org/10.1057/s41264-021-00133-w